Tide Ad To-Do

It seems that many people are upset recently due to a new TV ad from Tide.  The ad, which features a pink clad mother complaining about her daughter's love of cargo shorts and hoodies, seems to be poking fun at children who do not follow traditional gender roles.  Now I'm sure Tide would say that they intended to poke fun at the mother's discomfort, but I'm not at all sure that's the way it appears.  For the last time, let's please lay off of kids who don't conform.  Pink and blue are not uniforms, and it is grossly unfair to suggest that they are.  Kids who stand up for their own sense of style (or self) often feel the brunt of society's discomfort with otherness.  We do not need TV commercials to make it worse.